How to Grow your Linked In

Building your personal brand on LinkedIn is absolutely crucial in the next two years, and I can't stress enough how valuable and powerful it can be. LinkedIn is like the bustling city of B2B social media, where startups, big brands, and Fortune 500 companies all come together. It's a platform with immense potential!

Now you wonder why it’s vital to make your mark?

• Audience Insights: LinkedIn is evolving, and soon we'll have even more data about its audience. Understanding who you're connecting with can help you tailor your content effectively.

• Content Dynamics: Knowing how content works on LinkedIn is the key to success. You'll want to leverage the platform's unique content dynamics to stand out and engage your audience.

I’m going to walk you through some of the most important lessons, backtesting and actionable tips that will skyrocket your overall brand, audience and reach on LinkedIn.

Let’s get to it. 👇

The Art of Engaging Content on LinkedIn

Currently the most effective content types on LinkedIn include:

• Carousels (3-5 Cards): These are the Most Valuable Players (MVP) in engaging the audience, providing succinct yet comprehensive insights.

• Single Frame Value Content (SFVC): These are concise and impactful, perfect for a platform where brevity is appreciated.

• Powerful Quotes: Aesthetically pleasing images of powerful quotes resonate well, often serving as motivation or reflection points for professionals.

• Business Memes: Relatable and timely, they add a lighter touch to the professional atmosphere of LinkedIn.

• Copy Length: Keeping your copy between 16-25 characters ensures it's impactful yet digestible.

I’ve also been experimenting with posting “Video Content” that seems to be on it’s way up.

Weekly Content Scheduling - A Tactical Approach

Consistency is key on LinkedIn, if you are going to spend all this time reading, researching and strategising , you better be implementing it!

Here’s an quick example of a basic weekly schedule:

• Monday: Kickstart the week with a powerful quote to engage and motivate your audience.

• Tuesday: Share a value-added carousel and a newsletter post.

• Wednesday: Post a user-generated content (UGC) image.

• Thursday: Tap into the zeitgeist with a business meme on a trending topic.

• Friday: End the workweek with another informative carousel.

• Saturday: Delve into SFVC.

• Sunday: Share an insightful post about your journey.

Experimenting with different times and geographies using a VPN can help in understanding the best time to post for maximum engagement.

If you are not leveraging AI and Scheduling tools, mark my words you WILL fall behind.

I personally use Taplio, honestly amazing, simple and effective platform!

Learning from the Best: LinkedIn Top Voices

To perfect your LinkedIn strategy, observing and learning from top influencers like Matt Gray, Justin Welsh, and Dan Koe is invaluable.

Speaking of Dan check out his 100 x Your Linked in Revenue Hacks! Their content strategies and engagement methods provide a roadmap to LinkedIn success.

These guys are your cheat sheet to success no doubt about it!

Lets go further👇🏽

Content Pillars and Tools - Your Arsenal for Success

Your content strategy should be multifaceted, encompassing:

• Personal storytelling

• Thought leadership

• Event-related content

• User-generated content

• Industry-related updates

• Employer branding

• Highlighting unique selling points

Utilise tools like Figma and Canva for designing, ChatGPT for ideation, Authored up tenor, SHIELD for analytics, Google Docs for drafting, and Loom for video content. It all comes down to what your end goal is, start with one and don’t get overwhelmed like I did at the start of my journey a couple of years back.

Writing Structures: Crafting Impactful Posts

Employ various writing structures to keep your content dynamic:

• AIDA (Attention, Interest, Desire, Action)

• The 5 W's

• Problem-Agitation-Solution (PAS)

• Storytelling

• Before-After-Bridge (BAB)

• QUEST

• The Inverted Pyramid

• The 4 P’s (Picture, Promise, Prove, Push)
  
  

Reading Motives: Understanding Your Audience

Your content should cater to various reader motives, such as FOMO, social proof, curiosity, emotional resonance, personal benefit, entertainment, and community belonging.

The Perfect LinkedIn Post - A Blueprint

• Create a scroll-stopper - Use captivating images and fonts.

• Encourage readers to click "see more."

• Focus on formatting for easy scanning and readability.

• Use clear, understandable language.

• Each post should convey one clear message.

• Incorporate CTAs that make readers think or feel.

• Sign off with a PS or a LinkedIn signature.

• Continue the conversation in the comments section for added engagement.

Boosting Your Reach

• Maintain a consistent posting schedule.

• Engage actively in comments.

• Encourage clicks to boost reach.

• Repost instantly for added visibility.

• Create content worth saving.

• Always prioritise authenticity.

Analytics and Metrics - You Need to be Measuring Your Success

Track and analyse key metrics like engagement, post timing, content reach, profile visits, follower growth, newsletter subscribers, click-through rates, and conversions to continuously refine your strategy.

I know this can be confusing and daunting at first but I promise it will help you immensely in the long run.

Soon enough you will have it all figured out like her👇️ 

My LinkedIn strategy is not about accumulating likes and comments it is about providing as much value as I possible can to anyone willing to listen. If I can better one person’s life per day my job is done!

If you have any questions or need expert consultancy don’t hesitate to DM me on Linked In! ✌️